CREATIVE FOCUSSED UNFORGETTABLE
Branding isn't dead, it just needs less bullshit !
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You’ve followed the rules, used the templates, smiled the stock‑photo smile…
and now you look like everyone else.
Follow the rules and you blend in.
Break them and you turn up different.
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It's time for you to reject sameness, jargon, and the fake “authenticity” that feels anything but.
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It's time to strip away the bullshit and anti-brand
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Anti‑branding isn’t a style
It’s an attitude.
A refusal to play the game by any rules.
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Anti-branding is the way to build brands that are bold, original, emotionally charged.
Brands that are designed to stop the scroll, provoke reaction, and create connection.
What we do:
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Anti‑Branding Strategy : Truth over templates.
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Visual Identity Refresh : Not a rebrand. A resurrection.
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Messaging That Cuts : No fluff. No filler. No beige.
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Content With Teeth : Dynamic, disruptive, unapologetically real.
Anti‑branding content stands out because it shows up with tension, truth, and creative direction that slices through the noise.
It’s for founders and businesses who want to be remembered, not just recognised.
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If you’re searching for visual storytelling that breaks the mould and builds presence,
anti‑branding is your edge and Gander is where you get it.
Gander is here for Branding Without Bullshit
Working with founders, leaders, and rebels who know that strong visual identity isn’t a luxury,
it’s leverage You’ve got something to say. We make sure people stop, look, and listen.
THIS ISN'T A SHOOT IT'S A WAKE UP CALL
• Business photography that provoke
• Shoots that reveal power
• Creative consulting for brands clawing their way out of the beige
• Full concept-to-delivery content creation that actually lands
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No white walls. No coffee cups. No laptop poses.
Just bold, original, dynamic visuals that provoke and connect.
WE DON'T SHOOT SAFE
• Businesses that buck trends
• Founders who take risks
• Creatives who want to be remembered
• Teams ready to ditch polish and show up raw
If you want visuals that educate, entertain, and make people feel something, you’re in the right place.
Lindsay Gilbey
Always fun. Always real. Jules get's the best out of me every time.
Frances Barret
. I find it uncomfortable to have my photo taken and the results usually come out really forced, but with Julian, he created some amazing images that capture exactly who I am and images that I can be proud of.
Sian Gibbs
Jules understood my vision and made it more.
The BEST